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Mobility Management

Influencing and change attitudes and travel behaviour through “soft” measures

Mobility Management (MM) is a concept to promote sustainable transport and reduce single occupancy car use by changing travellers' attitudes and behaviour.

At the core of mobility management are "soft" measures such as marketing, information, communication, education, organisation of services and coordination activities of different partners.

Such measures most often enhance the effectiveness of "hard" measures within urban transport (e.g. new tram lines, new roads or bike lanes). In comparison to "hard" measures, mobility management measures do not necessarily require large financial investments and may have a high benefit-cost ratio.

The CIVITAS Thematic Group (TG) on Mobility Management discusses the following types of MM measures: 

  • Information giving, including real-time travel information; 
  • Awareness raising and promotion of sustainable modes;
  • Education and training, both in schools and elsewhere;
  • Site-based measures such as school and company travel plans;
  • Telecommunications and flexible time organisation, e.g. teleworking, changing opening hours, changing the number of times patients or citizens are required to travel to the hospital or city hall, internet shopping and e-government.

The following types of MM measures are treated in other CIVITAS groups:

More information

For more information on mobility management, contact Sarah Martens. To join the group, click on the banner on the right-hand side on the thematic group's homepage. Take a look at the cities that are already members of this thematic group, and view resources relevant to members in the Resources tab.

Please note that the following topics are not discussed here: 

Fred DOTTER's picture
Submitted by Fred DOTTER on 21/04/2016

A general shift towards sustainable modes of travel does appear to be taking place. Children are using more sustainable modes to come to school and workers are using cars less than before. Even if not required as part of a planning application, developing and implementing a travel plan can help to reduce the need for people to travel to and from a site, and to encourage the remainder to travel more sustainably.

With this CIVITAS Insight, the CIVITAS CAPITAL project wants to provide information on travel plans for schools and workplaces and its importance for a sustainable urban mobility.

As we are interested to get your views and ideas by 28 April 2016, all members of this Thematic Group have the possibility to contribute to the content of this CIVITAS Insight. If you are interested to contribute, please leave a message here!

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Sarah Martens's picture
Submitted by Sarah Martens on 22/03/2016

To support a shift towards more sustainable modes and provide visible results, a combination of infrastructural measures and information campaigns and educational efforts is needed. Changing people’s travel behaviour and raising their awareness on sustainable mobility is the core of Mobility Management.

Download the new Insight now in the Resources tab of this group.

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Regina Lüdert's picture
Submitted by Regina Lüdert on 23/02/2016

Mayor Kuhn explains the concept of climate protection to school children

 

Short summary of the project ‘I am a climate hero’ project

Walking makes a difference!
Teaching mobility at Stuttgart’s primary schools

During the months of October and November 2015, 332 primary school children from 4 schools took part in the ‘I am a climate hero’ project in Stuttgart/Germany.

15 primary school classes attended the mobility training and the cost of 10 classes was covered by the Activity Fund of the EU network CIVITAS. The project was led by Regina Lüdert of the Environmental Protection Office. It was developed by Stephanie Esch of the raumstadt_architektur agency.

During the course of three double lessons, the school children participate in experiments and educational games to learn what climate change means and how we can protect the climate and the environment in our everyday lives. The children also collected ‘walking points’ by completing journeys on foot instead of by car. The aim was to reduce traffic in the area around the school and increase awareness of environmental issues among the children.

The parents of the school children also got involved in the campaign through a family contract. The contract stipulated climate protection measures which the family could implement in their everyday lives.

A comparison of all 4 primary schools in terms of environmentally-friendly journeys to school at the project start and project end:

All of the participating primary schools were able to increase their environmentally-friendly journeys to school (on foot or by bike, bus and train) by an average of 5%. The greatest improvement was documented at the Reisachschule at 7%. The 4% improvement at the Wolfbuschschule school is also very pleasing to see because this is a bilingual German/Italian primary school with lots of foreign students.

Concluding comments

The children were very enthusiastic about the project. After some initial scepticism, the parents were also happy to support their children in their endeavours and seek out ways of helping to protect the climate as a family.

The cheers were unbelievable when the children were awarded a certificate with their total number of points and a T-shirt with the words ‘I am a climate hero’. Each child can now feel like a genuine climate expert because they know much more about protecting the climate and can do something to help, including in the future.
 

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Sarah Martens's picture
Submitted by Sarah Martens on 19/02/2016

Children’s independent mobility – or the freedom of children to get about in their local neighbourhood without adult supervision – has been shown to be important to their wellbeing and development. Loss of independent mobility has adverse effects on children’s well-being and development. That is the main message of the latest Essential Evidence article by Dr. Adrian Davis. 

The potential benefits of greater levels of independent mobility include greater level of physical activity among children. Studies also document the importance of children’s independent mobility in facilitating higher levels of outside-play and social interaction leading to higher levels of sociability and improved mental wellbeing. There are also wider community benefits such as closer neighbourhood relations, a stronger sense of community, and less fear of crime. Reduced likelihood of feelings of loneliness during adolescence is a further outcome cited.  Enabling independent mobility would also seem to be an important element of delivering the rights of children to rest, leisure and play set out in the United Nations Convention on the Rights of the Child.

Read more >

 

Photo by Alain Rouiller - Barcelona Parc San Marti 19Uploaded by russavia, CC BY-SA 2.0 

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Sarah Martens's picture
Submitted by Sarah Martens on 08/02/2016

The City of Los Angeles in the USA has introduced its very first multimodal trip planner. It is a mobile application called Go LA.

GoLA screenshots

Users can compare trips with different modes. These do not only include the "traditional" modes like public transport, driving&parking, walking and cycling, but also taxis and car-sharing and ride-booking services like Lyft, Uber, Zipcar and FlitWays. The app shares anonymized information about destination and preferred travel mode with the city to support planning and investment decisions.

If I am not mistaken, there are not many apps yet that integrate such a wide range of modes and services. If you know any other good examples, please share them below. 

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Caterina Di Bartolo's picture
Submitted by Caterina Di Bartolo on 22/01/2016

The “sharing” paradigm is shaking up the global economy scenario. People across the world are daily sharing an increasing number of material objects and immaterial services (from clothes and tools to houses, working spaces and also professional skills). This revolution is affecting all the economic sectors, though at a different pace. No doubt the mobility sector is among the ones facing the greatest and revolutionary changes.

Although sharing options have always been available for transport, first with Public Transport and taxis and more recently with car or bike-sharing and car-pooling services, what is happening in these past few years is a radical change in the way all of us could rethink our mobility habits. Thanks to most advanced communication technologies (internet, social media and ITS) and to their integration, is now easier and immediate to find opportunities to share rides, vehicles (cars and bikes) and also parking spaces. Mobility is starting to be considered as a “unique “service and people across European cities are now looking for the best mobility options (and a combination of them), with a flexible approach un-known before.

So, disruptive changes are coming: how cities can adapt and actively react to these changes in order to exploit all the potential benefits of these changes towards the achievement of a sustainable urban mobility?  How transport policies can offer and answer to the needs of people and to their increasing bent to share mobility? Which are the most interesting solutions and good practices have been adopted by cities at the forefront?

Sharing mobility is an hot topic: starting with the past @CIVITAS FORUM 2015 “Sharing the city”, to a number of upcoming events (@ the 3rd European Conference on Sustainable Urban Mobility Plans on 12nd-13rd April 2016 in Bremen and @ECOMM – European Conference on Mobility Management from 1st to 3rd June 2016 in Athens) the theme has been debated and continues to be debated among transport experts, politicians, professionals and representatives from urban, regional and national levels.

CIVITAS WIKI is now drafting a policy note on this topic with the aim to provide a brief but smart tool for cities offering a comprehensive overview on shared-mobility concepts, applications and practices (both the more consolidated and the innovative ones) to support decision/policy makers and urban mobility professionals in mobility planning.

Scope of this collaborative interaction is then to collect further resources, hints and suggestions, links to practical city experiences and, obviously, opinions and comments on this topic.

For sharing your ideas, resources and thoughts on sharing mobility, please contact Simone Bosetti and Caterina Di Bartolo.

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Sarah Martens's picture
Submitted by Sarah Martens on 11/01/2016

Whoever thought that sharing only works for cyclists, PT users and car drivers, was mistaken. The University of Britisch Columbia in Vancouver, also known as the Rainy City, is offering a free umbrella-sharing service for its students. 

Under the motto "We've got you covered, literally!", umbraCity allows users to borrow and return umbrellas at automated kiosks. Users need to register for a membership card first, but then the service is completely free if you return the umbrella within two days. Broken and damaged umbrellas can still be brought back for free and are recycled into other products, such as shopping bags.

umbracity-umbrellas-ubc-campus_1.jpg

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Wiki-Quotes-2016-11_3

CIVITAS QUOTES: Social marketing for mobility management

Wiki-Quotes-2016-11_2

CIVITAS QUOTES: The first MaaS: the "Hannovermobil"

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CIVITAS QUOTES: Mobility-as-a-service (MaaS)

Wiki-Quotes-2016-08_4

CIVITAS QUOTES: CIVITAS & Society - The key role of walking

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CIVITAS QUOTES: CIVITAS & Economy - Economic benefits of walking and cycling

Wiki-Quotes-2016-08_2

CIVITAS QUOTES: CIVITAS & Transport - Prioritizing pedestrians

Wiki-Quotes-2016-04_3

CIVITAS QUOTES: CIVITAS & Economy - Making the elderly cycling 

Wiki_Quotes-2015-12_3

CIVITAS QUOTES: CIVITAS & Economy - Eco-driving

Wiki-Quotes-2015-11_4

CIVITAS QUOTES: CIVITAS & Society - Awareness raising campaign

Health benefits of active travel - CIVINET UK&Ireland webinar 20 Oct 2015

Training on company mobility management - Ljubljana, 9 Oct 2015

Training on company mobility management - Ljubljana, 9 Oct 2015

Communicating with the citizen - CIVITAS resources

Communicating with the citizen - CIVITAS resources

Communicating with the citizen - CIVITAS resources

Communicating with the citizen - CIVITAS resources

Reports Activity Fund projects on Mobility Management

Reports Activity Fund projects on Mobility Management

Wiki_Quotes-2015-07_4

CIVITAS QUOTES: CIVITAS & Society - Personalised travel plan

Wiki-Facts and Figures-2015-01

CIVITAS FACTS&FIGURES: Mobility Management in CIVITAS Plus cities (2008-2012)

Webinar Segmentation in campaigning - The Utrecht case 28/04/2015

Webinar Segmentation in campaigning - The Utrecht case 28/04/2015

Webinar Segmentation in campaigning - The Utrecht case 28/04/2015

SEGMENT guidance materials

SEGMENT guidance materials

SEGMENT guidance materials

SEGMENT guidance materials

SEGMENT guidance materials

Training resources - Individualised Social Marketing (Toulouse, May 2011)

Training resources - Individualised Social Marketing (Toulouse, May 2011)

Training resources - Individualised Social Marketing (Toulouse, May 2011)

Training resources - Individualised Social Marketing (Toulouse, May 2011)

Online meeting CIVITAS Forum Conference 14 October 2014

During an online meeting, the CIVITAS Thematic Group on Mobility Management discussed the most interesting mobility management presentations held at the CIVITAS Forum Conference 2014. We also discussed the future activities of the Thematic Group.

Interactive mobility information - Discussion paper

In the first webinar of the Thematic Group on Mobility Management, we discussed some examples of interactive internet applications that allow users to tailor travel information to their own needs. However, user statistics show that not all website visitors use these interactive features. 

Do you think interactive information tools are worth the investment? 

Join the discussion on CIVITAS Interactive or read and comment on our first thematic group discussion paper, dedicated to the topic of interactive mobility information.

Forum Conference 2014 - Mobility management presentations

Forum Conference 2014 - Mobility management presentations

Policy Recommendations For EU Sustainable Mobility Concepts based on CIVITAS Experience

The Policy Recommendations present the main findings arising from the evaluation of the CIVITAS Plus Collaborative Projects (CPs), which ran from 2008-2012.

This publication was written under the auspices of the CIVITAS POINTER project, which supported five collaborative projects (CP s) implemented within the framework of the third edition of the CIVITAS programme. Evaluation and monitoring were the key stones of CIVITAS POINTER. Drawing from first-hand, corroborated statistical evidence gathered from participating cities, this publication presents the results of the CIVITAS Plus cross-site evaluation and policy assessment. These findings support the development of clear European-level policy recommendations that have the potential for being embraced by all European cities — not just those which make up the CIVITAS community.

The document seeks to identify factors that can boost the effectiveness and consistency of future strategies, thereby securing greater sustainability in urban mobility patterns. Policy makers are provided with contemporary facts for debating purposes, and a number of conclusions and recommendations based on lessons learnt from CIVITAS Plus are put forward.

Webinar on training for specific target groups

Webinar on training for specific target groups

CIVITAS Highlights: Mobility Management in the first 10 years of CIVITAS

CIVITAS Highlights: Mobility Management in the first 10 years of CIVITAS

Training on Company Mobility Plans - Szentedre, 18-19 Nov 2010

General introduction to Mobility Management and interactive training on company travel plans. Go to event page >

Training on Company Mobility Plans - Szentedre, 18-19 Nov 2010

General introduction to Mobility Management and interactive training on company travel plans. Go to event page >

EPOMM newsletters

EPOMM newsletters

EPOMM newsletters

EPOMM newsletters

EPOMM newsletters

EPOMM newsletters

EPOMM newsletters

EPOMM newsletters

EPOMM newsletters

EPOMM newsletters

Thematic groups infosheet

What is the purpose of the CIVITAS Thematic Groups? How can you become involved? This document gives a short introduction to the way the thematic groups work.

Webinar presentations "Interactive mobility information"

In our first webinar since the launch of the CIVITAS Interactive platform, we discussed some examples of the use of web 2.0 technologies to provide people with travel information.

  • In her presentation, thematic group leader Sarah Martens introduced the purpose and the method of working of the thematic group.
  • Niels Thorup Andersen from the city of Aalborg, Denmark, presented www.NordjyllandsTrafikselskab.dk and http://www.aalborg-trafikinfo.dk (renamed to Trafkken.dk/Nordjylland), two websites with personisable "gadgets" of travel information, developed during the CIVITAS ARCHIMEDES project (see the measure description here). In his slideshow he presents some screenshots of the web and mobile applications, as well as some statistical data on user rates. 
  • Jonathan Detavernier from the agency Famous presented buzzynet.be, a bus route planner fully integrated with Facebook, which they developed for public transport company De Lijn in Flanders, Belgium. Read more about it on Eltis.

Watch a recording of the webinar

Webinar presentations "Interactive mobility information"

In our first webinar since the launch of the CIVITAS Interactive platform, we discussed some examples of the use of web 2.0 technologies to provide people with travel information.

  • In her presentation, thematic group leader Sarah Martens introduced the purpose and the method of working of the thematic group.
  • Niels Thorup Andersen from the city of Aalborg, Denmark, presented www.NordjyllandsTrafikselskab.dk and http://www.aalborg-trafikinfo.dk (renamed to Trafkken.dk/Nordjylland), two websites with personisable "gadgets" of travel information, developed during the CIVITAS ARCHIMEDES project (see the measure description here). In his slideshow he presents some screenshots of the web and mobile applications, as well as some statistical data on user rates. 
  • Jonathan Detavernier from the agency Famous presented buzzynet.be, a bus route planner fully integrated with Facebook, which they developed for public transport company De Lijn in Flanders, Belgium. Read more about it on Eltis.

Watch a recording of the webinar

CITY-2-CITY EXCHANGE: School travel plan in Kaunas

CITY-2-CITY EXCHANGE: Company travel plans in Nantes

CITY-2-CITY EXCHANGE: Company travel plans in Nantes

CITY-2-CITY EXCHANGE: Soft Mobility in Graz - a success story

CITY-2-CITY EXCHANGE: The mobility centre in Graz

CITY-2-CITY EXCHANGE: The mobility centre in Graz

Policy Advice Note Promotion and Education

Policy Advice Note Promotion and Education

Policy Advice Note Promotion and Education

Policy Advice Note Promotion and Education

Policy Advice Note Promotion and Education

Policy Advice Note Promotion and Education

Policy Advice Note Promotion and Education

Policy Advice Note Promotion and Education

Policy Advice Note Mobility Management

Policy Advice Note Mobility Management

Policy Advice Note Mobility Management

Policy Advice Note Mobility Management

Policy Advice Note Mobility Management

Policy Advice Note Mobility Management

Policy Advice Note Mobility Management

Cluster Report Mobility Management